Paul Roetzer – Marketing Agency Blueprint Series

Paul Roetzer – Marketing Agency Blueprint Series

Evolve Your Agency. Transform the Industry. 

Now Available On-Demand

Paul Roetzer, author of The Marketing Agency Blueprint (Wiley), and founder and CEO of PR 20/20, introduces The Blueprint Series, an interactive five-part webinar event built for agency leaders and freelance professionals who are looking to transform and thrive in the coming age of marketing services.

Presented by HubSpot, each session is a deep dive into concepts and processes from The Marketing Agency Blueprint. Registration includes:

• Five recorded webinars available on-demand
• Session resources including slide deck, templates and worksheets
• Signed copy of The Marketing Agency Blueprint
• Discounted pricing on future live events

On-demand access is now available for $495. All sessions are recorded and available on-demand for registrants, so don’t worry if you missed the live sessions. Complete the EventBrite registration to submit payment and gain access to the Series.

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Session 1—Hybrid Professionals: How to Recruit, Train and Retain Top Agency Talent  

(Originally aired Feb. 1, 2012) When all else is equal — processes, services, pricing and infrastructure — it is talent that cannot be replicated. Your agency will be defined by its ability to recruit and retain the best. 

Session 2—Agency Infrastructure: How to Build to Scale and Prepare for Perpetual Change

(Originally aired Feb. 8, 2012) Opportunity can be overwhelming if you do not adapt to changing markets and increasing demand, and build a scalable infrastructure capable of effectively accommodating growth. Session Details

Session 3—Services & Pricing: How to Grow with Integrated Services and Value-Based Pricing

(Originally aired Feb. 15, 2012) Every agency, or at least the ones that will still be relevant in the coming years, is a digital agency. While the resources dedicated to social, search, mobile, web, email and other digital strategies will vary, interactive marketing should be fully integrated into every program and budget. As services evolve, so too should pricing. Session Details

Session 4—The Agency GamePlan: How to Market Your Brand and Sell Your Services

(Originally aired Feb. 22, 2012) Inbound marketing has given agencies the power to differentiate by doing. Model firms are using blogs, social networks, online video, email marketing, webinars, podcasts and ebooks to generate leads and build loyalty. At the same time, agencies are activating more sophisticated sales systems to manage new business development efforts. Session Details

Session 5—Performance & Purpose: How to Deliver Results and Unlock Your Agency’s Potential

(Originally aired Feb. 29, 2012) Leading firms turn information into intelligence, and intelligence into action. They build campaigns that consistently produce measurable outcomes, they staff account teams with A players, and they achieve strength and stability through retention and growth of core accounts. Most importantly, model agencies are built to pursue purpose. 

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