Paul Koks – Google Analytics Setup Mastery

Paul Koks – Google Analytics Setup Mastery

This self-paced course will walk you through every step in auditing and improving your Google Analytics setup. From setting up a solid measurement strategy to fixing critical issues and collecting useful data based on proven Analytics strategies.

So that you can make smarter data-driven business decisions and improve your KPIs.

This course suits you if…

• You are relatively new in this field and want to put in the work to gain in-demand skills.
• You want to get the most out of your Google Analytics setup.
• You want to improve the KPIs for your organization or clients.
• You (want to) offer audits and setups as a service or need to provide reports to your clients.
• You want to polish your Analytics skills and keep your knowledge up to date.

Here’s a breakdown of the modules:

Module 1: Measurement Plan

• Identify your “Why” and set up a measurement plan first.
• The role of business objectives, goals and KPIs.
• Several examples to get started or improve your existing measurement plan.

Module 2: Tracking Code

• The basic tracking code and different options for implementing it.
• Tracking code enhancements.
• How Google Analytics and cookies work.
• Recommended tools to perform tracking code scans.

Module 3: Account Setup

• How to define a Google Analytics account structure that best fits your organization.
• Best practices for the account, property and views setup.
• Introduction to filters and recommendations on how to get started.
• How access rights work, including strategies to protect your data and collaborate in the best possible way.

Module 4: Campaign Tracking

• Master the ins and outs of campaign tracking.
• How to recognize and solve campaign tracking issues.
• How the campaign timeout setting can make or break your data insights.

Module 5: Event Tracking

• Introduction to event tracking.
• Best practices for event tracking structure and how to demystify it.
• What you should know about interaction and non-interaction events.
• Event tracking and Google Tag Manager.
• How to automate (parts of) the event tracking setup.

Module 6: Conversions

• Why you need macro and micro goals.
• Deep-dive into setting up goals and funnels.
• How to define meaningful goal values.
• What you should know when using goals and ecommerce at the same time.
• Best practices for enhanced ecommerce implementation.

Module 7: Data Integrity

• Ten data integrity checks that everybody should do.
• How to identify crucial data integrity issues.
• How to fix data integrity issues.

Module 8: Integrations

• How to enhance your insights with several Google product integrations.
• Best practices for configuring the most common integrations.
• The role of non-Google product integrations.

Module 9: Advanced Configurations

• Deep-dive into regular expressions and advanced filters.
• When and how to set up subdomain and cross-domain tracking.
• Content grouping and how to set it up for behavioral analysis.
• High-level optimization with default channel grouping.
• Why and how to best define calculated metrics for your organization.

Module 10: Advanced Measurements

• Virtual pageviews vs. events.
• How to enhance your data and insights with custom dimensions and metrics.
• How to get the most out of the custom data import function.
• Step-by-step guide to get started with remarketing.
• User-ID in Google Analytics.

What’s included?

• 70 Video lessons (7 hours) – intro module and ten core modules all in bite-size lessons.
• Quizzes – enhance your learning experience with challenging quizzes after each module.
• Additional resources – further your skills in directly related areas.
• Bonus resources – additional course material, section expands over time.
• Private LinkedIn community – ask your burning questions, connect with peers.
• Course certificate – real-life Google Analyics audit exam to test your new skills.
• Life-time access – learn and revisit the material when it suits you best.
• Free updates – all future updates to the course are included.

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.info.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

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