Matt Bailey – Building an Integrated Online Marketing Plan

Building an Integrated Online Marketing Plan

By: Matt Bailey

Released: 10/11/2017

Description:

Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business’s core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.

Discover why a successful business strategy starts with you, namely your narrative and your value. Learn how to define your target customers, and understand where their needs and your business goals align. Find out how to evaluate the best channel for your message, whether it’s Facebook, Twitter, Instagram, LinkedIn, or Pinterest. See how to develop a calendar for putting the right content in front of the right people at the right time. Plan for success by researching SEO, trending topics, annual content, and seize-the-day opportunities. Plus, learn how to think like a publisher; integrate content marketing into lead generation; and measure, model, and review your success.

Topics include:

• Defining who you are
• Creating your value statement
• Identifying your customers
• Measuring lifetime value and loyalty
• Researching customers
• Defining marketing goals
• Creating a long-term content calendar
• Curating content
• Measuring and modifying your plan

Contents:

Introduction

1. Find Your Business Strategy

2. Define Your Target Customers

3. Research: Find What Your Customers Want

4. Clearly Identify Business Goals and Build Processes

5. Develop a Long-Term Marketing Plan

6. Turn Cookies into Customers

7. Measure and Modify Your Plan

Conclusion

Get Download Matt Bailey – Building an Integrated Online Marketing Plan at imcourse.info today!

Delivery Method

– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.
– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from imcourse.info.
– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.
– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).

Thank You For Shopping With Us!