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David Booth – Google AdWords Essential Training 2016

Name: David Booth - Google AdWords Essential Training 2016
Availability: InStock
Rating: 4.43 (5 reviews)

Rated 4.43 out of 5 based on 35 customer ratings

Original price was: $46.00.Current price is: $19.00.

Digital Download: You will receive a download link via your order email

Category: Internet Marketing Tags: David Booth, David Booth - Google AdWords Essential Training 2016, Google AdWords Essential Training 2016

Description
Reviews (5)

Google AdWords Essential Training

By: David Booth

Duration: 2h 56m

Updated: Jan 04, 2016

Description:

Get more visitors to your website and more value from your pay-per-click (PPC) spend with Google AdWords. It all starts with knowing how AdWords works, and knowing what your business and customers need. Then you’ll learn how to set up a new AdWords account and start researching your keywords: the foundation of all great ads.

Once you’ve set up your campaign, you’ll learn how to use AdWords reporting and Google Analytics to monitor the performance of ads and optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI) in search advertising. Plus, learn about audience remarketing and what ad extensions can do for you.

Topics include:

Understanding Quality Score and the auction system
Setting realistic expectations for your AdWords campaigns
Creating an AdWords account
Researching keywords with the Keyword Planner tool
Setting campaign budgets and bidding
Writing great ad headlines and copy
Using ad groups
Creating and exporting reports
Measuring ROI
Setting up Google Analytics for conversion tracking
Optimizing ads
Adjusting bids
Creating a remarketing campaign
Using ad extensions

Author:

David is a consultant, an instructor, and one of the founding partners of cardinalpath.com. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.

He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.

David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.

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